A History of the Ministry of Information, 1939-46

36

WARTIME SOCIAL SURVEY
THE QUESTIONNAIRE
NEW SERIES No. 37

37

PUBLICITY MEDIA

Region 1 2 3 4 5 6 7 8 9 0 X Y Town:

Town:.........

Urban.........Y...Rural...X.........

Occupation Pre-war Occupation if different
Housewife Y Housewife Y
Factory Heavy X Factory Heavy X
Light 1 0 Light 1 0
Light 2 1 Light 2 1
Agriculture 2 Agriculture 2
Miner 3 Miner 3
Building & Transport 4 Building & Transport 4
Managerial and professional 5 Managerial and Professional 5
Clerical 6 Clerical 6
Distributive 7 Distributive 7
Retired and Unoccupied 8 Retired and Unoccupied 8
Miscellaneous 9 Miscellaneous 9

Exact Occupation now:.........

Skilled...Y Semi-skilled...X Non-skilled...0 Non-Manual...9

Male 0 Female 1

Age 14 – 17 2
18 – 35 3
36 – 40 4
41 – 45 5
46 – 65 6
Over 65 7
N.A. 8
Married Y
Single X
Widowed 0
N.A. 1
Children 0 – 4
5 – 14
Over - 14

No children:.........

Total in Family:.........

Education Group: Elementary...2 University...3

Central or Public, or Secondary or Technical...4 Others 5 N.A. 6

M.O.I. PUBLICATIONS

17. HAVE YOU SEEN ANY OF THESE BOOKS ?

Battle of Egypt Combined operations 1940/2 Coastal Command East of Malta West of Suez Front Line 1940/2 Bomber Command
(A) (B) (C) (D) (E) (F)
TO ALL Yes Y X 0 Y X 0
No X 0 Y X 0 Y
N.A. 0 Y X 0 Y x
IF YES How much did you see?
Read it all through 1 1 1 1 1 1
Read some of it 2 2 2 2 2 2
Only looked at pictures 3 3 3 3 3 3
N.A. 4 4 4 4 4 4
How did you get hold of it?
Bought it 5 5 5 5 5 5
Looked at somebody’s copy 6 6 6 6 6 6
Copy came into house 7 7 7 7 7 7
Don’t know 8 8 8 8 8 8
N.A. 9 9 9 9 9 9
18. IF BOUGHT What was your chief reason for buying? (NOTE BOOK CODE) CODE How did you get to know about it? (NOTE BOOK CODE) CODE

19. IF MORE THAN ONE SEEN Was any preferred?

What struck you particularly about it?

Yes No N.A. Which A B C D E F N.A.
0 1 2 3 4 5 6 7 8 9

CODE

Total Seen 1 2 3 4 5 6 0

If Any Seen

20. What would you say is the chief thing about them which you like?.........

To All

21. Would you have liked to see any of those mentioned? Yes Y

IF YES, Which?

A B C D E F D.K. N.A.
2 3 4 5 6 7 8 9
Yes Y
No X
D.K. 0
N.A. 1

IF YES, Why haven’t you?.........

If Any Seen Yes Y No X

22. Would you say that any of these books told you anything

which you hadn’t previously realised?

Yes Y
No X
D.K. 0
N.A. 1

23. What would you say was the chief thing you got from them?.........

To All

24. Would you say that the time and money spent by the Government on producing them is:

Put to a good purpose 2. or Should be spent in some other way 3. Don’t know 4. N.A. 5.

25. Would you like to see others on any special subject?.........

IF YES, what subjects:

Yes 6
No 7
D.K. 8
N.A. 9

26. Apart from these Government publications:

(a) Do you ever buy any of the weekly or monthly illustrated magazines or papers about matters of public interest?

Often Y
Occasionally X
Never 0
N.A. 1

(b) Do you ever buy any of the smaller books, published at up to 2/-, about matters of public interest?

Often 2
Occasionally 3
Never 4
N.A. 5

Attitude to interview:

Willing and interested 6

Willing: neutral or not very interested 7

Obstructive 8

Investigator.........

Date.........

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