A History of the Ministry of Information, 1939-46

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WARTIME SOCIAL SURVEY
CAKES
New Series 40

Household Classification

M F Total M & F
No. of adults earning
No. of adults not earning
No of children under 14
No. of lodgers
No. of servants
Total

Income Group 1 2 3 4 5

Occupation of chief wage earner.........

Who is the chief wage earner?.........

Housewife: Not working 6
Working Full-time 7
Working Part-time 8
N.A. 9

Substitute X

Town.........

Day of week.........

Early closing day.........

Date.........

Interviewer.........

A. BAKING 1. Do you ever bake cakes, pastries or scones? Yes.........0 No.........X N.A..........Y

2. If no , is there any particular reason why you don’t bake?.........

3. If yes , how often?.........

4. On what days? .........

5. Comments (unprompted).........

B. BUYING

(to all) 1. Do you ever buy cakes, pastries or buns? Yes 0 No X N.A. Y

2. Do any other members of your household buy cakes for themselves? (i.e. not as part of family supply) and who are they?.........

To those who do not buy

3. Is there any particular reason for not buying cakes?.........

To those who buy

4. Have you bought any during the last 7 days? Yes.........Y No.........X N.A..........0

5. If bought during the last 7 days

(a) What days did you buy?

(b) What quantities of each?

(c) What did each cost?

(d) Are you satisfied with the cakes you got? (i.e. ingredients contained) (e) Did you get as much as you wanted to buy?

SMALLS

Day Quantity Cost Are you satisfied with the cakes you got? (i.e. ingredients contained) Did you get as much as you wanted to buy?

SPONGE

Day Quantity Cost Are you satisfied with the cakes you got? (i.e. ingredients contained) Did you get as much as you wanted to buy?

SLAB OR LARGE

Day Quantity Cost Are you satisfied with the cakes you got? (i.e. ingredients contained) Did you get as much as you wanted to buy?

6. Are there any kinds in the shops you would like to get and can’t get?.........

7. At what sort of shop(s) did you buy cakes during the last 7 days?

Large stores, co-op. etc.......... 1 Small grocers, corner shops......... 2
Bakers, confectioners......... 3 Small cafe or home-made shops......... 4
N.A.......... 5 Others, specify.........

8. (a) Do you usually buy on any special days? Yes.........0 No.........X N.A..........Y Which.........

(b) at any special time? Yes.........0 No.........X N.A..........Y Which.........

9. (a) If yes: why do you buy them on those days?.........

(b) at those times?.........

C TO EVERYONE WHO BUYS OR BAKES

1. Who eats most of the cakes you buy or bake? ......... (details of reason) .........

2. Has any of your household taken any cakes to work or school during the last 7 days? Yes.........Y No.........X N.A..........0

Member of household How many times Member of household How many times
......... ......... ......... .........
......... ......... ......... .........
......... ......... ......... .........

3. Is it of any importance to you to have cake,

(a) on your weekday tea table .........

(b) on your Sunday tea table” .........

4. Are there any occasions on which you have special cakes: (Prompt) such as:

Now Before the War Never at all N.A .
Christmas 1 2 6 N.A.
Birthdays 0 3 7 N.A.
Easter X 4 8 N.A.
......... (Specify) Others Y 5 9 N.A.

5. To those who have any now : How important is it to you to have cakes on these occasions? .........

TO ALL WHO BUY

D.: QUEUES

1. Have you stood in a queue for cakes during the last 7 days? Yes.........O No.........X N.A..........Y

IF NO

2. Are there any queues for cakes at the shop(s) where you buy them? .........

3. Is there any particular reason why you have not queued? .........

IF YES

4. How many times? ......... What days? ......... At what times? .........

5. For what cakes: Smalls ......... 1 Sponge ......... 2 Slab or large ......... 3 N.A. ......... 4

6. How do you think queues for cakes could be cured or prevented? .........

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