A History of the Ministry of Information, 1939-46

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SECRET
HOME INTELLIGENCE DIVISION
APPENDIX
British Institute of Public Opinion Results
For internal circulation only .

The following results of a survey made at the beginning of April, 1943, have just been received. The survey was not sponsored by the Home Intelligence Division.

1. Our Chief Enemy

Q: “Do you think that our chief enemy is the German people, or only the Nazi Government?”

TOTALS German people Nazi Government Don't know
% % %
Sept. 1939 6 91 3
Aug. 1940 41 56 3
Nov. 1940 50 48 2
April 1943 41 51 8
American Result : (Japan excluded)
Dec. 1942 6 (+ 18 saying both) 74 2

Comments :

1. The only significant differences in the sex, age, and economic groups are found in the economic groups:-

% % %
Higher 49 45 6
Middle 44 50 8
Lower 40 51 9

There is thus a tendency for the emphasis to shift from German people to the Nazi Government with decline in income.

2. The present figure is approximately the same as in August 1940. The figure for November 1940 is probably explained by the fact that heavy bombing was then going on.

3. The American result apparently represents a position midway between our own initial attitude and our present stabilised position.

2. The Government

Q: “Are you satisfied or dissatisfied with the Government's conduct of the war?”

Satisfied Dissatisfied Don't know
% % %
Total: 76 15 9

Comments :

1. This question has now been asked 13 times since 1941. The present figure remain at the percentage satisfied varies from about 40% to about 50%.

2. Breakdowns show that satisfaction increases with age and income, and vice versa.

Q: “In general, do you approve or disapprove of Mr. Churchill as Prime Minister?”

Approve Disapprove Don't know
% % %
Total: 90 7 3
Economic groups:
Higher 98 1 1
Middle and Lower 90 7 3

Comment :

This question has now been asked twenty times since October 1940. The present high level of approval (10 points above the first nine months of 1942) is substantially the same as in November and December.

Q: “If anything should happen to Mr. Churchill, who would you like to see succeed him as Prime Minister?”

June 1941 November 1941 April 1942 July 1942 November 1942 April 1943
% % % % % %
Eden 37 38 37 34 39 48
Cripps - 1 34 28 24 16
Bevin 7 7 2 3 4 7
Attlee 1 3 2 3 3 3
Morrison 2 2 1 1 2 2
Beaverbrook 7 11 2 3 2 2
Greenwood - - - - - 1
Sinclair 1 - - - - 1
Shinwell - 2 1 1 1 1
Halifax 2 1 1 - - -
Hore Belisha 4 1 1 2 1 -
Lloyd George 3 - - 1 1 -
Others 7 10 2 4 6 5
No choice 28 24 17 20 17 14

Comments :

1. The breakdown of the April 1943 figures by sex shows the following differences:-

Men Women
% %
Eden 45 50
Cripps 20 13
Bevin 8 6
Attlee 4 3

2. Some of those making no choice said that no-one can succeed Mr. Churchill.

In connection with the question on attitude to Mr. Churchill, the public was asked to comment on his speech of March 21st.

% %
Total “satisfied” - 43
Very good speech (no reason given) 22
Fairly good speech (no reason given) 10
No rash promises made 4
Encouraging, confident of victory 3
Good on post-war; approve of 4 year plan 3
As good as always 1
Total “dissatisfied”:- 23
Vague dissatisfaction, not as good as before. 9
No mention of second front; did not face war issues. 4
Difficult to follow, complicated 2
Tried to please everyone; an election manifesto 2
Evaded Beveridge Report 2
He wants a permanent Tory Government 2
Bad speech (no reason given) 2
Miscellaneous 1
Didn't hear or read speech 33

Comment :

Home Intelligence findings suggest that many of those “vaguely dissatisfied” were really members of the second dissatisfied group - those who were disappointed because the speech was not a war review, or of the third group - those who could not understand what it was about.

3. The Post-war World

Q: “Would you like to see any great changes in your way of life after the war?”

Yes . No . Don't know
% % %
Total: 57 34 9
Age groups:
21 - 29 61 30 9
30 - 49
50 and over 51 40 9
Economic groups:
Higher 40 56 4
Middle 45 46 9
Lower 62 29 9

Sex differences were not significant.

Nature of changes wanted: %
Work for everyone; better working conditions; better wages 16
Better standard of living; pensions and security when old 15
Cheaper, better, more labour-saving houses 8
Socialism 3
Change of job 3
Good education for all 2
Place in country to retire to 2
Open air life 1
Cheaper travel 1
Get married 1
More religion 1
No more wars; international understanding 1
Too old for changes 1
Miscellaneous 5
No comment 35

Q: “Would you approve or disapprove if military conscription were continued after the war?”

Approve Disapprove Don't know
% % %
Total: 48 35 17
Men 55 34 11
Women 40 37 23
Age groups:
21 - 29 38 43 19
30 and over 49 34 17
Economic groups:
Higher 72 20 8
Middle 55 32 13
Lower 44 37 19

Comment

The biggest divergencies from the general picture are members of the higher economic group, with the strongest approval, and members of the younger age group with the strongest disapproval.

A comparable question has been asked in the U.S.A. and Canada:-

Q: “After the war is over, do you think every able-bodied young man should be required to serve one year in the army, navy or air force?”

Approve Disapprove Don't know
% % %
U.S.A. 66 27 7
Canada 56 34 10

Q: “After the war, would you like to see Britain joining with other countries to form an International Police Force?”

Yes No Don't know
% % %
Total 74 10 16

Breakdowns showed no very marked divergencies from these figures. More women and younger people could express no opinion; but no more of them than the average opposed the idea.

HOME INTELLIGENCE

May 6. 1943.

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