I Introduction 1
II Summary of Results and Conclusions 2
III Demand : Success and Failure to Buy 8
- Hardware 9
- Crockery 14
- Household Linen 16
- Clothing 23
- Women’s Clothing 24
- Men’s clothing 28
- Children’s clothing 28
- Miscellaneous Commodities 33
IV Analyses by Region 36
- Hardware 36
- Household linen 44
- Clothing 51
V Analyses of Economic Groups 56
VI Failure to Buy and Dissatisfaction 66
- Reasons For Failure to Buy 66
- Number of shops Visited 70
- Extent of and reason for Dissatisfaction 72
- Comparison of Reasons for Dissatisfaction with Reasons for not Buying 75
Appendix I. The Samples 78
Appendix II. The Questionnaire 62

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