A History of the Ministry of Information, 1939-46

10. THE USE OF POTATOES IN PLACE OF FLOUR

Nearly one-third of the housewives say they use potatoes in place of flour; half of them think they got the idea from Ministry of Food publicity.

The reason for not using potatoes in place of floor are as follow;

Table12
% of those who don’t follow suggestion
Have never thought about it. 33
Does not bake now, no fat, etc 25
Satisfied with flour alone. 13
Plenty of flour. 4
Did not know you could, not seen recipe. 5
Tried, did not like, not satisfactory. 3
Others. 2
No answer 16
SAMPLE 1542

Only a very small number felt dissatisfied or knew that potatoes could be used in place of flour. A number had actually tried to use potatoes instead. Many women have never been struck by the idea that potatoes could be used in this way or that any need exists to save flour.

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