A History of the Ministry of Information, 1939-46

9 10

XIII. GROUP DIFFERENCES IN CAKE BUYING AND BAKING WORKING WOMEN

It seemed Important to know whether the cake buying and baking habits of women who went to work besides doing their housework differed from those who concentrate on housework only. The material was, therefore, analysed in accordance with the occupation of the housewife. Three groups were distinguished, women working full time outside their home, women working part time, and women doing only housework.

In the following tables the results for full time working women and those who are housewives only, called for convenience “working” and “not working”, will be compared as representing the two extreme groups.

Table 26
Buying and baking habits Not working % Working %
%who bake 75 70 ± 6
% who buy 80 80
SAMPLE: 1896 236

Neither for baking nor buying is there a significant difference between the two groups of women. The women who work make up for their lack of time during the week by baking on Sundays, and buying on Saturdays.

Table 27
Days on which cakes are baked Not working % Working %
% baking on Sunday 16 27 ± 6
SAMPLE: 1896 236
Table 28
Days on which cakes are bought Not working % Working %
% buying at week-ends (Friday, Saturday) 25 ± 6 34
SAMPLE: 1896 236

Significantly more working women bake on Sundays and buy on Fridays and Saturdays.

The frequency with which cakes are bought during the week is also dependent upon whether women are working or not.

Table 29
Number of times cakes are bought during a week Not working % Working %
% who buy more than once a week 34 24 ± 6
SAMPLE: 1896 236

Working women buy less often than housewives not working.

Working and not working women buy their cakes to a certain extent at different types of shops.

Table 30
Not working % Working %
Large stores, Co-operative shops 20 20
Small grocers and corner shops 17(±7) 26
Bakers and confectioners 63(±8) 48
Small cafes and “Home Made” shops 8 12
Others 6 4
Not answered 1 1
SAMPLE: 1162 138

More working women buy at small grocers and cafes, but fewer at bakers and confectioners, than the women not working.

It was to be expected that working women would have less time for queueing, though the difference is not very great as the next table shows.

Table 31
Incidence of queueing Not working % Working %
Queued during last seven days 18 (±5) 11
Did not queue 78 (±6) 84
N.A. 4 5
SAMPLE: all who bought cakes 1523 189

The difference between the proportions of working and not working women who stood in queues is statistically significant, though small. No other differences could be found among these two groups.

11

ECONOMIC GROUPS

In order to see whether there were any differences in cake buying and baking habits caused by the economic status of housewives, the material was analysed into four groups in accordance with the basic wage of the main wage earner of the household:

  1. 1. Up to £2.10.0d.

  2. 2. £2.10.0d. to £3.12.0d,

  3. 3. £3.12.0d. to £5.0.0d.

  4. 4. £5.0.0d. and over.

Table 32
Baking of Cakes Economic Groups
1. 2. 3. 4.
% % % %
% who bake 58(±9) 72 77 80
SAMPLE 298 583 934 435

More cakes are baked as wage rates increase. The biggest difference exists between the two lowest income groups.

Table 33
Frequency of baking Economic Groups
1. 2. 3. 4.
No. of times cakes are baked: % % % %
More than once a week 7 9 9 14
Once a week 42 53 52 54
Less than once a week 50 35 36 29
No answer 1 3 2 3
SAMPLE: those who baked 173 421 717 296

The poorest group has the smallest number of housewives who bake.

Table 34
Buying of Cakes Economic Groups
1. 2. 3. 4.
% % % %
% who buy 68(±9) 84 83 79
SAMPLE 298 583 943 435

The poorest group has the smallest number of buyers.

Table 35
Where cakes are bought : Economic Groups
1. 2. 3. 4.
% % % %
Large Stores, Co-operative Shops 23 21 21 16
Small grocers 21 18 20 14
Bakers and confectioners 52 58 63 67
Small cafes and “Home Made” Shops 4 7 8 13
Others 1 1 1 1
N.A. 9 7 4 4
SAMPLE: 134 357 608 233

In the lower income groups, housewives buy less at cafes and bakers and more at small grocers and large stores.

Table 36
Numbers who queue Economic Groups
1. 2. 3. 4.
% % % %
Queued during the last seven days 8(±6) 14 22(±4) 20
SAMPLE: 201 488 772 290

No other economic group differences could be founds.

REGIONAL DIFFERENCES

The materiel was analysed into the twelve food regions, so that the sample for each region is, therefore, small. The results for four questions are presented in the two following tables and should be used with caution.

Table 37
Buying and Baking % those who bake cakes % of those who buy cakes % of those who bought
cakes during
last week
Sample
Scotland 60 98 82 284
North 76 66 53 161
North East 67 79 61 216
North West 74 75 64 325
North Midlands 65 81 59 147
Midlands 76 85 64 211
East 85 84 50 143
London 70 69 47 352
South East 78 75 62 67
South 87 92 60 142
Southwest 83 86 70 167
Wales 95 88 66 157
All regions 74 80 59 2372
Table 38
Queueing % of those who buy cakes and queued last week Sample Those who buy cakes
Scotland 55 267
North 19 106
North East 14 170
North West 13 243
North Midlands 14 119
Midlands 10 179
East 6 120
London 12 243
South East 12 50
South 11 131
South West 7 143
Wales 14 138
All regions 18 1909

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