A History of the Ministry of Information, 1939-46

67

KITCHEN FRONT BROADCAST.

68 69 70 71 72 73 74

SECTION 10.

Constructive Suggestions

Two questions were asked in order to obtain constructive suggestions from housewives, they were Question 21 and Question 22.

Question 21 was an open question which asked “In what ways would you like to see the talks improved?” Question 22 on the other hand was specific and asked “Would you be interested in recipe talks given by foreign housewives now living in this country showing how they are using their own national dishes at the present time”.

Suggestions for Improvement

The 1,513 answers to Question 21 have been grouped under 16 headings, three of which call for special mention: they are “No suggestion quite satisfied”, “No suggestion” and “Talks should be at a more convenient time”. The first two which occur 235 and 442 times respectively being 15.5% and 29.2% of the total show a large measure of satisfaction - or acceptance of the programme. The third answer which was given 300 times, 19.8% of all answers was a response which was not expected when the question was framed referring as it did to the “talks” not to the “programme”, and in view of this should perhaps be given additional weight.

Of the rest, no category received more than 59 mentions or 3.9%. The following table gives the total scores in order of magnitude.

Suggestion No. %
Recipes should be simpler, plainer less fancy 59 3.9
More about foods that are obtainable, e.g. vegetables 57 3.8
Talks should be longer 55 3.6
Should be more Practical 52 3.4
More about cheap economical dishes - more suitable for poor people 51 3.4
Speakers should know more about cooking, not Variety Artistes. More cooking less chatting. 41 2.7
Should go more slowly for taking notes 39 2.6
They should be more interesting, more variety of dishes 28 1.8
More about what to give children 24 1.6
More about how to spin out the rations 21 1.4
Recipes should be described more simply, clearly more definite quantities given. 14 .9
More suitable for Scotland 6 .4
More Health and Food Values 1 .1
Miscellaneous 88 5.8

The total scores have been further broken down in four ways, by Class, Age, Without and With Children, and by Urban and Rural. These breakdowns are however of very doubtful value as the numbers in each category are exceedingly small. They are included only because the original plan of the Ministry of Food asked for them and we are making no comments on the tables. The breakdowns by Family Size and by Region which show even smaller results have been omitted. (Tables 1, 2, 3 and 4).

TABLE 1.

“In what ways would you like to see the Talks improved”.

Breakdown by Class.

A B C D
No. % No. % No. % No. % Total
Should be more Practical. 12 4.6 14 5.0 15 2.4 13 3.5 54 3.5
Recipes should be Simpler, Plainer less Fancy. 4 1.5 9 3.2 32 5.0 18 4.8 63 4.0
More about cheap Economical dishes - more suitable for poor people. 5 1.9 8 2.9 24 3.8 15 4.0 52 3.3
More about foods that are obtainable, e.g. vegetables. 16 6.1 10 3.4 26 4.1 11 2.9 63 4.0
More about how to spin out the rations. 2 .8 2 .7 11 1.7 6 1.6 21 1.4
More about what to give Children. 1 .4 3 1.1 11 1.7 9 2.4 24 1.6
Speakers should know more about cooking- Not Variety Artistes. More Cooking less chatting. 11 4.2 7 2.5 21 3.3 2 .5 41 2.6
Recipes should be described more simply clearly more definite quantities given etc. 4 1.5 4 1.4 2 .3 4 1.7 14 .9
They should be more interesting - more variety of dishes. 5 1.9 5 1.8 12 1.9 6 1.6 28 1.8
Talks should be at a more convenient time. 71 26.5 56 20.0 121 19.0 56 15.0 304 19.5
Talks should be longer 8 3.2 13 4.6 24 3.8 11 2.9 56 3.6
No suggestions - quite satisfied. 31 11.9 40 14.3 110 17.3 64 17.1 245 15.7
No suggestions. 65 24.6 78 27.8 183 28.8 128 34.0 454 29.2
Miscellaneous 15 5.7 24 8.6 32 5.0 20 5.3 91 5.8
Should go more slowly - for taking notes. 11 4.2 6 2.1 11 1.7 11 2.9 39 2.5
More suitable for Scotland. 2 .8 1 .4 2 .3 1 .3 6 .4
More Health and Food Values. 1 .4 - - - 1
Total 264 280 637 375 556
TABLE 2.

“In what ways would you like to see the Talks improved?”

Breakdown by Age.

Under 35 Over 35 Under 50 Over 50 Total
No. % No. % No. % No. %
Should be more Practical 14 3.5 20 2.8 18 4.5 52 3.4
Recipes should be Simpler, Plainer less Fancy. 15 3.7 29 4.1 15 3.7 59 3.9
More about cheap Economical dishes - more suitable for poor people. 9 2.2 28 4.0 14 3.5 51 3.4
More about foods that are obtainable e.g. vegetables. 14 3.5 31 4.4 12 3.0 57 3.8
More about how to spin out the rations. 10 2.5 8 1.1 3 .7 21 1.4
More about what to give Children. 9 2.2 14 2.0 1 .2 24 1.6
Speakers should know more about cooking - Not Variety Artistes. More Cooking less Chatting. 8 2.0 27 3.8 6 1.5 41 2.7
Recipes should be described more simply clearly more definite quantities given etc. 2 .5 9 1.3 3 .7 14 .9
They should be more interesting - more variety of dishes. 6 1.5 19 2.7 3 .7 28 1.8
Talks should be at a more convenient time 66 16.3 142 20.2 92 22.8 300 19.8
Talks should be longer. 18 4.5 24 3.4 13 3.2 55 3.6
No suggestions - quite satisfied. 74 18.3 93 13.2 68 16.9 235 15.5
No suggestions. 127 31.4 194 27.5 121 30.0 442 29.2
Miscellaneous 23 5.7 44 6.2 21 5.2 88 5.8
Should go more slowly - for taking notes. 9 2.2 16 2.3 14 3.5 39 2.6
More suitable for Scotland - - 6 .9 - - 6 .4
More Health and Food Values - - 1 .1 - - 1 .1
TOTAL 404 705 404 1,513
TABLE 3.

“In what ways would you like to see the Talks improved?”

Breakdown Without or With Children.

Without With Total
No. % No. % No. %
Should be more Practical 37 4.0 17 2.6 54 3.5
Recipes should be Simpler, Plainer less Fancy. 37 4.0 26 4.0 63 4.0
More about cheap Economical dishes - more suitable for poor people. 31 3.4 21 3.2 52 3.3
More about foods that are obtainable e.g. vegetables. 34 3.7 29 4.5 63 4.0
More about how to spin out the rations. 14 1.5 7 1.1 21 1.4
More about what to give Children. 3 .3 22 3.4 25 1.6
Speakers should know more about cooking - Not Variety Artistes. More Cooking less Chatting. 28 3.1 13 2.2 41 2.6
Recipes should be described more simply clearly more definite quantities given etc. 6 .7 8 1.2 14 .9
They should be more interesting - more variety of dishes. 10 1.1 18 2.8 28 1.8
Talks should be at a more convenient time. 195 21.4 109 16.9 304 19.5
Talks should be longer. 33 3.6 23 3.6 56 3.6
No suggestions - quite satisfied. 145 15.9 100 15.5 245 15.7
No suggestions. 258 28.2 197 30.6 455 29.2
Miscellaneous 54 5.9 37 5.7 91 5.8
Should go more slowly- for taking notes. 24 2.6 15 2.3 39 2.5
More suitable for Scotland. 5 .5 1 .2 6 .4
More Health and Food Values. - 1 .2 1
TOTAL. 914 644 1,558
TABLE 4.

“In what ways would you like to see the talks improved?”

Breakdown - Urban and Rural.

Urban Rural Total
No. % No. %
Should be more Practical 46 3.5 8 3.6 54
Recipes should be Simpler, Plainer less Fancy. 57 4.3 5 2.2 62
More about cheap Economical dishes - more suitable for poor people. 48 3.6 4 1.8 52
More about foods that are obtainable e.g. vegetables. 53 4.0 10 4.5 63
More about how to spin out the rations. 20 1.5 1 .4 21
More about what to give Children. 22 1.7 3 1.3 25
Speakers should know more about cooking - Not Variety Artistes. More Cooking less Chatting. 37 2.8 4 1.8 41
Recipes should be described more simply clearly more definite quantities given etc. 13 .9 1 .4 14
They should be more interesting - more variety of dishes. 24 1.8 4 1.8 28
Talks should be at a more convenient time. 262 19.9 41 18.3 303
Talks should be longer. 47 3.6 9 4.0 56
No suggestions - quite satisfied. 212 16.1 33 14.7 245
No suggestions. 368 27.9 84 37.6 452
Miscellaneous. 70 5.3 10 4.5 80
Should go more slowly - for taking notes. 32 2.4 7 3.1 39
More suitable for Scotland. 6 .5 - 6
More Health and Food Values. 1 .1 - 1
TOTAL. 1,318 224 1,542

Attitudes to Talks by Foreign Housewives.

Question 22 asked “Would you be interested in recipe talks given by foreign housewives living in this country showing how they are using their own national dishes at the present time “. This question was asked of all the housewives visited and 2,714 replies were obtained roughly in proportion to the proportions of the sample.

The total results, both in the raw scores and in the weighted totals, show that 50% of housewives answered “Yes” to this question, 11% were indifferent and 38% answered “No”.

These answers were analysed further and breakdowns were obtained by Social Class, Age, Without and With Children, Urban and Rural and Region. The breakdowns by “Number of Mouths” and by “Fuel” are not included as they did not appear relevant.

Breakdown by Social Class.

This analysis shows a clear class difference; classes A and B have the greatest proportions of “Yes” answers, 54.2% and 55.6% and the lowest proportions of “Indifferent” and “No” answers, 8.7%, 9.2% and 37.1% and 35.2% respectively. Class D has the smallest proportion of “Yes” answers and the largest proportions of “Indifferent” and “No” answers. If Class D is compared with Class B it will be seen however that the increase in the proportion of “Indifferent” answers is relatively greater than the increase in the proportion of “No” answers.

TABLE 1.

“Would you be interested in recipe talks given by foreign housewives now living in this country, showing how they are using their own national dishes at the present time?”

Breakdown by Social Class.

Yes Number % Indifferent Number % No Number % Total
O 2 3 5
A 244 54.2 39 8.7 167 37.1 450
B 260 55.6 43 9.2 165 35.2 468
C 563 51.5 116 10.6 414 37.9 1,093
D 313 44.8 98 14.1 287 41.1 698
Total 1,380 50% 298 11% 1,036 38.1 2,714
Weighted Totals & Percentages 4,225 50.3 951 11.3 3,217 38.3 8,393

Breakdown by Age.

The breakdown by age shows that the youngest group “Under 35” has the greatest proportion of “Yes” answers and the least “Indifferent” and “No” answers. The oldest group “Over 50” have the least proportion of “Yes” answers and the greatest proportion of “Indifferent” and “No” answers. (Table 2).

TABLE 2.

“Would you be interested in recipe talks given by foreign housewives now living in this country, showing how they are using their own national dishes at the present time?”

Breakdown by Age.

Age Yes Indifferent No Total
Number % Number % Number %
Under 35 362 53.6 64 9.5 249 36.9 675
Over 35 & under 50 636 52.5 130 10.7 445 37.8 1,211
Over 50 338 45.0 96 12.8 316 42.2 750
Total 1,336 50.7 290 11.0 1,010 38.3 2,636

Breakdown Without and With Children .

This breakdown shows that these housewives who have children are more interested in talks by foreign housewives than these who have none. Those without children giving a higher proportion of answers in both “Indifferent” and “No”. (Table 3).

TABLE 3.

“Would you be interested in recipe talks given by foreign housewives now living in this country showing how they are using their own national dishes at the present time?”

Breakdown by with or without children.

Yes Indifferent No Total
Number % Number % Number %
Without 760 47.9 196 12.3 631 39.8 1,587
With 611 54.6 102 9.1 405 36.3 1,118
Total 1,371 50.7 298 11.0 1,036 38.3 2,705

Breakdown into Urban and Rural.

This analysis shows a small but interesting difference in that the Rural sample has a greater proportion of “Yes” answers than the Urban 54.5% to 49.6%. (Table 4).

TABLE 4.

“Would you be interested in recipe talks given by foreign housewives now living in this country showing how they are using their own national dishes at the present time”.

Breakdown Urban and Rural.

Yes Indifferent No Total
Number % Number % Number %
Urban 1,101 49.6 239 10.8 875 39.5 2,215
Rural 199 54.5 35 9.6 131 35.9 365
Total 1,300 50.1 274 10.6 1,006 39.0 2,580

Breakdown by Region.

The results of this analysis should be received with very considerable caution as the numbers are in many cases very small. The results on the rural breakdown should be disregarded for this reason. Taking the Urban figures it appears that the proportion of housewives interested is highest in the South West, Scotland and the Midland Region, and lowest in the South, The greatest proportion of “Indifferent” answers were in S. Wales and of “No” answers in the South. (Table 5).

TABLE 5.

“Would you be interested in recipe talks given by foreign housewives living in this country showing how they are using their own national dishes at the present time”.

Breakdown by Region.

Region Yes % Indifferent % No % Total
Scotland Urban 89 61.4 17 11.7 39 26.9 145
Rural 21 75.0 2 7.1 5 17.9 28
S. Wales Urban 80 50.6 31 19.6 47 29.8 158
Rural 18 78.2 5 21.8 - - 23
East Urban 47 46.5 4 4.0 50 49.5 101
Rural 30 53.6 5 8.9 21 37.5 56
Midland Urban 157 59.6 27 10.3 79 30.1 263
Rural 22 75.9 1 3.4 6 20.7 29
N. Midland Urban 52 46.5 6 5.4 54 48.1 112
Rural 22 33.8 4 6.2 39 60.0 65
N. East Urban 208 51.1 29 7.1 170 41.8 407
Rural 26 50.0 4 7.7 22 42.3 52
N. West Urban 139 44.5 25 6.2 148 47.5 312
Rural 13 56.5 4 17.4 6 26.1 23
S.E. and London Urban 194 44.4 73 16.7 170 38.9 437
Rural 15 53.6 2 7.1 11 39.3 28
South Urban 32 26.9 8 6.7 79 66.4 119
Rural 15 53.6 - - 13 46.4 28
S. West Urban 103 63.9 19 11.8 39 24.3 161
Rural 17 51.4 8 24.3 8 24.3 33
Total 1,300 50.4 274 10.6 1,006 39.0 2,580

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