Section 6 - Recollections of and Response to the Kitchen Front Programme heard on the morning of the Interview

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KITCHEN FRONT BROADCAST

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SECTION 6.

Recollections of and Response to the Kitchen Front Programme heard on the morning of the Interview.

In order to discover the response to the mornings talk the housewives who listened on the morning of the interview were asked three questions:-

No. 4 - “Who gave the talk this morning?”

No. 5 - “What information was given that was useful to you?”

and No. 6 - “Which suggestions did you make notes about?”

The Speakers

There were 268 answers to question 4 which were analysed into groups according to whether the speaker was correctly identified, reasonably described, incorrectly identified and no answers. The weighted proportion for these groups were 36.6%, 16.8%, 19.8% and 26.9%

Four detailed breakdowns are given by “Class”, by “Age”, by “Without or With Children” and by “Urban and Rural” but again it is necessary to notice that no great weight should be attached to these results as the numbers are very small. (Tables 1, 2, 3 and 4).

TABLE 1

“Who gave the Talk this morning?”

Breakdown by Class.

	Correct Identification		Reasonable Description		Mistaken Identification		No Answer		Total
		%		%		%		%
A	18	44.0	11	26.8	8	19.5	4	9.7	41
B	13	28.9	9	20.0	10	22.2	13	28.9	45
C	44	37.6	14	12.0	25	21.4	34	29.0	117
D	23	35.4	11	16.9	10	15.4	21	32.3	65
Total	98	36.6	45	16.8	53	19.8	72	26.9	268
Weighted Total	294	35.4	133	16.0	163	19.6	242	29.0	832

TABLE 2.

“Who gave the Talk this morning?”

Breakdown by Age.

	Correct Identification		Reasonable Description		Mistaken Identification		No Answer		Total
		%		%		%		%
Under 35	23	39.0	11	18.6	11	18.6	14	23.8	59
35 - 50	41	33.4	18	14.6	24	19.5	40	32.5	123
Over 50	31	40.3	16	20.8	13	16.9	17	22.0	77
Total	95	36.7	45	17.4	48	18.5	71	27.4	259

TABLE 3.

“Who gave the Talk this morning?”

Breakdown by With or Without Children.

	Correct Identification		Reasonable Description		Mistaken Identification		No Answer		Total
		%		%		%		%
Without Children	60	35.5	27	16.0	32	18.8	50	29.6	169
With Children	39	40.3	18	18.5	21	21.6	19	19.6	97
Total	99	37.2	45	16.9	53	19.9	69	26.0	266

TABLE 4.

“Who gave the Talk this morning?”

Breakdown by Urban and Rural.

	Correct Identification		Reasonable Description		Mistaken Identification		No Answer		Total
		%		%		%		%
Urban	82	36.1	40	17.6	45	19.8	60	26.5	227
Rural	17	42.5	5	12.5	8	20.0	10	25.0	40
Total	99	37.1	45	16.9	53	19.9	70	25.2	267

The Information

Question 5 asked “What information was given that was useful to you” and was answered by 268 listeners. These answers were divided into groups as follows: “Those quoting information given that was useful to them”, “Those who say the talks are useful without specifying information”, “Those who said they found nothing useful in the talk or who were not interested” and “Those not getting any information”. The proportion of those answers in the weighted totals were 55.5%, 4.0%, 12.0% and 28.5%.

The scores were further analysed by Class, Age, Without and With Children and by Urban and Rural. As in the case of Question 4 it should be noted that these figures are rather small for such detailed breakdowns. (Tables 5, 6, 7 and 8). As the numbers of answers were so small it was not possible to give a useful analysis of the items mentioned.

TABLE 5.

“What information was given that was useful to you?”

Breakdown by Class.

	A		B		C		D		Total	Weighted Total
		%		%		%		%			%
Those quoting information given that was useful to them.	23	56.1	24	53.3	61	52.2	40	61.5	148	465	55.5
Those who say talks are useful without specifying information.	1	2.4	3	6.7	4	3.4	2	3.1	10	33	4.0
Those who said they found nothing useful in the talk or were not interested.	5	12.2	7	15.6	17	14.5	4	6.2	33	100	12.0
Those not getting any information.	12	29.3	11	24.4	35	29.9	19	29.2	77	237	28.5
Total	41		45		117		65		268	832

TABLE 6.

“What information was given that was useful to you?

Breakdown by Age.

	Under 35		35 - 50		Over 50		Total
		%		%		%		%
Those quoting information given that was useful to them.	37	62.7	64	52.1	42	54.5	143	55.1
Those who say talks are useful without specifying information.	-	-	9	7.3	1	1.3	10	3.9
Those who said they found nothing useful in the talk or were not interested.	8	13.6	17	13.8	6	7.8	31	12.0
Those not quoting any information.	14	23.7	33	26.8	28	36.4	75	29.0
Total	59		123		77		259

TABLE 7.

“What information was given that was useful to you?”

Breakdown by Children.

	Without Children		With Children		Total	%
		%		%
Those quoting information given that was useful to them.	91	53.9	57	58.7	148	55.6
Those who say talks are useful without specifying information.	9	5.3	2	2.1	11	4.1
Those who said they found nothing useful in the talk or were not interested.	18	10.6	15	15.5	33	12.4
Those not getting any information.	51	30.2	23	23.7	74	27.9
Total	169		97		266

TABLE 8.

“What information was given that was useful to you?”

Breakdown by Urban and Rural.

	Urban		Rural		Total
		%		%		%
Those quoting information given that was useful to them.	128	56.4	20	50.0	148	55.4
Those who say talks are useful without specifying information.	9	4.0	2	5.0	11	4.1
Those who said they found nothing useful in the talk or were not interested.	27	11.9	6	15.0	33	12.4
Those not getting any information.	63	27.7	12	30.0	75	28.1
Total	227		40		267

Note Taking .

Those housewives who listened in on the morning of the interview were asked “Which Suggestions did you make notes about”. Of the 265 listeners only 14 or 5.5% stated that they had made notes.

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