A History of the Ministry of Information, 1939-46

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V. ANALYSES BY ECONOMIC GROUP

For the purpose of analysis households were divided into two economic groups, those whose chief wage earner had a basic wage rate or salary of more than £5 per week, or whose head had an unearned income of more than £5 a week, and those whose chief wage earner had a wage rate of less than this, or who were dependent on state pensions or other unearned income amounting to less.

Answers to the questions “Did you try to buy?” and “Did you succeed?” were analysed by economic group.

In general, differences between the results for the two groups are small. In the case of household commodities, however, though not in the case of clothing, there is a marked tendency for the percentages trying to buy to be somewhat higher in the lower economic group than in the higher. This might be explained by the fact that those in the lower economic group, having less money to spend, buy cheaper articles of not such quality as those bought by families in the higher group, and thus there is a need for more frequent replacement. Similarly it might be expected that housewives in the lower economic groups would start off with smaller stocks.

Table 21 shows the average percentages of housewives in both groups over all the four weeks’ periods studied, who tried to buy and who bought different household commodities.

Table 21

Average Percentages of Housewives who:

Tried to buy Bought
Higher Group Lower Group Higher Group Lower Group
% % % %
Tin kettles 6 10 4 2
Other kettles 12 15 2 1
Frying pans 4 6 2 3
Saucepans 20 28 6 7
Pails 5 8 3 5
Mixing bowls 10 10 3 3
Soft brooms 7 10 3 4
Scrubbing brushes 21 28 7 8
Cups, mugs, beakers 21 29 13 17
Teapots 6 9 4 5
Plates 6 10 4 6
Large Plates 5 8 3 6
Small plates 6 9 3 3
Blankets 4 7 1 1
Flannette sheets 8 15 1 1
Cotton or linen sheets 13 17 1 1
Pillow cases 7 10 3 3
Cot blankets 2 2 1 1
Towels 8 11 6 8
Drying Clothes 6 6 4 3

In the case of seventeen of the twenty commodities studied, the average percentage trying to buy is higher in the lower economic group than in the higher economic group. Individual differences are not all statistically significant but it is suggestive that the difference should be in the same direction so many times.

The percentage succeeding in buying is not in general higher in the lower economic group. As in many cases the percentage able to buy is small; it is difficult to make comparisons between the two groups from the results shown in Table 21. Where for instance the figure is 1% for both groups it may be that a difference is concealed, since for one group the percentage might be just more than .5% and for the other nearly 1.5%. In Table 22 these results are presented in a different way. The total number recorded as buying in all the inquiries is expressed as a percentage of the total number recorded as trying to buy, in both economic groups.

Table 22

Percentage of those who tried to buy
(all inquiries) who were successful.

Higher Group Lower group Standard Error of difference
% % %
Tin kettles 67 62 2
Other kettles 14 10 1
Frying pans 45 47 -
Saucepans 28 25 1
Pails 66 60 4
Mixing bowls 30 25 2
Soft brooms 49 39 3
Scrubbing brushes 35 28 1
Cups, mugs, beakers 59 60 -
Teapots 68 61 3
Plates 60 57 3
Large plates 63 61 4
Small plates 47 36 3
Blankets 22 13 2
Flannelette sheets 15 12 1
Cotton or linen sheets 12 6 1
Pillow cases 40 26 2
Cot blankets 42 33 4
Towels 77 72 2
Drying cloths 67 60 3

In fifteen cases out of the twenty the percentage of those trying to buy who succeeded is significantly higher in the higher economic group than in the lower. The difference is particularly marked in the case of bed linen and blankets, items generally requiring a greater outlay of money than the others.

There are no significant differences between the two groups in respect of the proportions buying frying pans, pails, cups, plates and large plates.

In considering these differences between economic groups it should be borne in mind that the two groups for which results are given are broad, If results for the richest section of the higher group were compared with those for the poorest section of the lower group one might expect to find greater differences.

The percentages of households in the two groups who tried to buy and who bought the various items of clothing studied are very close to one onother, the only exceptions being that the proportions trying to buy and buying overalls and children’s shoes and socks are somewhat higher in the lower economics group.

Clothes rationing would result in the demand for clothing as a whole being the same for everyone. The differences pointed our are the same for everyone. The differences pointed out are such as might be expected, members of the lower economic group more frequently having jobs which make overalls necessary, and families in this group more frequently having jobs which make an overall necessary, and families in this group having on the average more children.

Table 23

Average Percentage of Households who

Tried to buy Bought
Higher group Lower group Higher group Lower group
% % % %
Overalls 2 5 2 5
Children’s shoes 19 23 16 20
Infants’ shoes 6 10 5 8
Children’s socks 12 17 11 15
Tooth brushes 21 16 13 10

The only other commodity for which difference is shown is toothbrushes, the percentages being slightly higher in the higher economic group.

In general analysis by economic groups shows that except where distribution has been equalised by rationing, those with more money have a better chance of getting what they want than those with less, when supply is restricted by shortage.

In Table 21 and 22, and in the diagrams which follow , the percentages of housewives in the two economic groups who tried to buy and who bought various items of hardware, cups, and household linen at different periods are shown.

Hardware and cups

It will be seen that the percentages of housewives trying to buy kettles, saucepans and scrubbing brushes are consistently higher in the lower economic group. There is little difference between the two groups in the proportions succeeding in buying these articles, with the exception that a greater proportion in the lower than in the higher group were successful in buying tin kettles.

Consistently greater proportions of the lower than of the higher economic group tried to buy and succeeded in buying cups, mugs or beakers. It will be remembered that the percentage of the whole sample trying to buy these showed a decline over the period as a whole but the percentage buying remained fairly stable. There is significant decrease in the percentage trying to buy in the lower economic group. These appears to be a similar decrease in the higher group but this is not significant. If there was a decrease in the higher economic group it was probably not as marked as that in the lower.

59

Household Linen

As with hardware and cups the percentage trying to buy sheets, blankets and pillow cases are higher in the lower economic group but there is not very much difference in the proportions of the two groups who succeeded.

The percentages trying to buy flannelette sheets, blankets and pillow cases rise fairly steadily in both groups over the whole period. There is a small but significant increase in the percentage of the lower economic group who succeeded in buying blankets. (The line is not put in on the diagram as the scale is too small for it be seen clearly).

In the case of both groups the percentage trying to buy cotton or linen sheets appears to be somewhat higher from March to September 1944 than at the beginning and end of the period studied.

Table 24

Percentages of Housewives who Tried to Buy and Who Bought

H = Higher Economic Group

L = Lower Economic Group

Tin kettles Other kettles Saucepans Scrubbing Brushes Cups, Mugs or Beakers
Tried Bought Tried Bought Tried Bought Tried Bought Tried Bought
H L H L H L H L H L H L H L H L H L H L
% % % % % % % % % % % % % % % % % % % %
1943 A 7 12 4 6 13 13 2 1 18 24 4 5 18 24 7 7 26 32 13 15
M 7 11 4 5 10 12 2 1 14 25 4 5 19 23 8 7 21 28 10 15
J 6 12 3 6 13 17 2 2 20 29 5 7 19 30 4 9 30 37 13 19
J 5 10 3 6 12 13 1 1 20 29 6 7 24 27 8 8 25 35 13 19
A 6 9 13 14 21 30 22 28 26 32
S 6 10 4 6 12 13 2 1 22 27 5 7 21 27 5 8 22 29 14 15
O 8 9 6 6 14 12 2 1 18 24 5 5 18 24 8 8 23 26 15 16
N 7 11 4 8 13 16 2 2 23 30 6 7 21 28 7 7 26 31 15 18
1944 J 6 10 4 6 12 16 1 1 19 29 6 7 21 29 8 7 19 28 12 18
M 5 9 4 6 15 18 1 2 22 28 7 7 23 33 7 8 22 30 16 20
M 4 8 3 6 11 17 2 2 23 31 7 9 24 32 7 9 22 26 16 18
J 5 9 4 6 10 12 1 2 24 28 8 8 23 32 7 9 22 26 16 18
S 6 7 4 5 12 13 2 1 21 30 6 8 21 26 8 7 18 24 11 15
N 5 8 3 5 12 16 1 1 20 28 6 8 23 30 7 9 18 24 12 17
1945 J 6 10 4 7 12 17 2 1 21 30 7 9 22 28 6 7 19 26 13 17
Average % all periods 10 4 6 12 15 2 1 20 28 6 7 21 28 7 8 21 29 13 17

Sample for each period approx. H,700; L,2000.

60

HIGHER ECONOMIC GROUP
Percentages of Housewives tried

Sample: for each period (approx): 700

61

LOWER ECONOMIC GROUP
Tried to Buy and Who Bought

Sample: for each period (approx): 2000

62 63

Higher economic group
lower economic group
Percentage of housewives who tried to buy and who bought

Sample: for each period (approx): 700

Sample: for each period (approx): 2000

TABLE 25

Percentage of Housewives who Tried to Buy and Who Bought

H = Higher Economic Group

L = Lower Economic Group

Flannelette Sheets Cotton or Linen Sheets Woollen Blankets Pillow Cases
Tried Bought Tried Bought Tried Bought Tried Bought
H L H L H L H L H L H L H L H L
% % % % % % % % % % % % % % % %
1943 A 4 8 1 2 2 3 1 1 4 6 2 2
M 4 7 1 2 2 3 1 1 4 6 3 2
J 5 9 1 2 2 4 1 1 4 9 2 2
J 9 14 2 2 3 5 1 1 9 8 5 3
A 6 11 4 6 7 8
S 9 14 2 1 9 12 1 1 4 6 1 1 7 9 3 2
O 7 12 2 1 11 13 2 1 4 5 2 1 9 9 4 2
N 10 17 1 2 9 13 1 1 3 8 - 1 8 9 3 3
1944 J 10 15 1 2 8 15 1 1 4 7 1 1 7 10 4 3
M 12 23 2 2 16 19 2 1 6 11 1 1 9 13 2 4
M 11 21 1 2 14 20 1 1 5 8 1 1 10 14 3 3
J 12 16 1 1 18 21 2 1 8 10 2 1 10 12 3 3
S 12 18 1 1 17 21 2 1 7 10 1 1 10 13 3 3
N 10 19 1 2 12 18 1 1 6 11 1 2 9 12 4 3
1945 J 10 20 1 2 13 16 2 1 6 11 1 1 10 14 3 3
Average%allperiods 8 15 1 2 13 17 1 1 4 7 1 1 7 10 3 3

Sample, for each period approx: H, 700; L, 2000.

64

HIGHER ECONOMIC GROUP
Percentages of Housewives tried

Sample: for each period (approx): 700

65

LOWER ECONOMIC GROUP
Tried to Buy and Who Bought

Sample: for each period (approx): 2000

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