IX. Satisfaction with Quality

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IX. SATISFACTION WITH QUALITY

Housewives were asked to say whether they were satisfied with the quality of the cakes they bought during the last week:

Table 13

Satisfaction with quality:	Small % of those who buy	Sponge % of those who buy	Large % of those who buy
Satisfied	63	63	66
Neutral	21	21	18
Dissatisfied	15	14	18
Sample:	971	335	917

More than one-eighth of the housewives interviewed are dissatisfied with the quality of the cakes and the proportions expressing themselves as satisfied, neutral or dissatisfied are almost the same for all three kinds of cakes.

Adequacy of supplies of cakes in the shops

The question asked to get information on whether supplies of the three groups of cake were adequate was “Did you get as much as you wanted during the week preceding the interview? The following table shows the answers to this question:

Table 14

Question: Did you get as much as you wanted:
	Small %	Sponge %	Large %
Yes	70	57	60
No	26	38	34
N.A.	4	5	5
Sample: those who bought particular groups of cake during the last seven days	971	335	917

A quarter of the sample cannot get as many small cakes as they would like. A third would like more sponge and slab cakes.

The same question was also asked in a different way: “Are there any kind of cakes in the shops which you would like but which as a rule you do not manage to get?”, and the following distribution of answers was obtained.

Table 15

	%
Can get what they want	47
Cannot get what they want	53

The 53% who could not get the kind of cakes they would like wanted the various groups in the following proportions:

	%
Smalls	8
Sponge	12
Slab or large	23
Unspecified	10

Nearly half of the sample have their demands satisfied and it is mainly slab or large cakes which are unobtainable by the other half.

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